![]() The analysis provides insight into various aspects, such as how users search, what terms they use and why, or rather, with what intention a user searches. The keyword analysis is used as a method to ensure that you are found better on Google by using the keywords that are relevant to you. You find out how your target audience searches, what they search, why, when and where. The goal is to find relevant keywords that lead users to your website, either paid or organic. You use the analysis to gain insight into the search behaviour of your target audience. With the help of a keyword analysis you put keywords under the microscope. How do you perform a keyword analysis? .We will do so by answering the following questions: We’ll explain what it is and how you can benefit from it. But what makes a keyword “good” and how do you know if a keyword produces the desired results? To find out, you need to perform a keyword analysis. The selection of keywords is an essential part of SEO, because keywords largely determine the success of an SEO campaign.
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